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Friday, June 21 • 10:15am - 10:35am
Cómo desarrollar una estrategia para las tabletas

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Hace cinco años, la editora británica Future Publishing no gozaba de buena salud. Hoy es una empresa boyante gracias a su nueva estrategia para móviles y tabletas. Mike ayudará a su audiencia de redactores a reconstruir su redacción y encontrar soluciones que combinen periodismo de calidad, nuevas plataformas e ingresos sólidos.


Moderators
avatar for Gary Kebbel

Gary Kebbel

Professor, College of Journalism and Mass Communications, University of Nebraska-Lincoln
Gary is working to create a multidisciplinary, multicampus Center for Mobile Media at the University of Nebraska-Lincoln. He was dean of the UNL College of Journalism and Mass Communications for two years during which the college created the nation's first Drone Journalism Lab... Read More →

Speakers
avatar for Mike Goldsmith

Mike Goldsmith

Redactor jefe, digital, Future Publishing
Mike is editorial lead for delivering Future's specialist content and brands onto tablet. He headed the specialist media company's recent translation of its print brands to iPad, successfully bringing 65 titles to Apple Newsstand for launch. Whilst at Future, Mike has most... Read More →


Friday June 21, 2013 10:15am - 10:35am PDT
Salle des Fêtes